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Three Major Components of Local SEO

Module 1

Relevance

Google needs to know who you are, and why they should feature you when someone is looking for help. When you make a website that's relevant to the user's search phrase and their intent, you're going to show up for more people.

Module 2

Trust

In a world screaming "Look at me!" we trust experts that validate others and can testify on their behalf. This is true for Google as well. If others can "vouch" for your websites and advocate that you're trustworthy, Google will trust you. And they'll reward you by ranking you higher in search results.

Module 3

Power

Google ranks websites unvenly based on how many "big dogs" relatively speaking, are vouching for you. One really big, relevant website vouching for you (in the form of what we call "backlinks" is better than 10 websites that have no authority or relevance. Sometimes, you can get these more powerful sites on your side. Sometimes you have to build by your own. We will show you how.